Oded Hamachne // Viral // 2010


In an amateurish sexist promotional Home-made video “Oded Hamchne” offers his services to women who don’t know how to park their car.

Internet campaign for “Goldstar” beer that leads to a Facebook app that measure who parks better, women or men.

Chosen as McCann Erickson Israel’s best campaign of the month

on March 2010


Nominations & Selections

Golden Cactus for best  internet campaign 2011


Stage 1 Stage 2

Campaign Summary (Hebrew)

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